I help individuals and organizations create deep, lasting change that is aligned with their values and mission through coaching techniques and neuroscience.
After more than 10 years in multinational contexts and across different industries, I followed my calling for listening, conscious change, and human development.
Today, I bring these experiences together as a certified ICF Coach and Neurotrainer.

As a Neuro Active Coach, I support you in:

  • Regaining balance, mental clarity, focus, and resilience
  • Finding functional strategies to achieve your goals
  • Training and creating new mental and behavioral habits
  • Enhancing well-being, performance, and relationships

At the heart of my work lies defining actionable strategies and plans to reach your goals, through understanding and managing your patterns and emotions.

I combine coaching techniques with advanced neuroscience-based tools (Nonlinear Dynamic Neurofeedback, protocols developed by Stephen Porges, and psycho-cognitive and experiential exercises) to activate profound transformations at the cognitive, emotional, and physiological level.

As a Neurotrainer, I work with:

  • Nonlinear Dynamic Neurofeedback: monitors brain activity and stimulates the brain’s natural self-regulation, improving focus, memory, and emotional balance
  • Stephen Porges’ Protocols: through filtered music, they facilitate relaxation, connection, and presence

These are non-invasive, safe, and natural techniques that help rebalance the nervous system, strengthen stress management, overcome procrastination, and regain balance and clarity.

We work on both mind and body, generating lasting results aligned with who you truly are.

As Chief People Officer, I bring this approach into organizations, where I design and coordinate initiatives for organizational well-being, people development, and corporate culture. I integrate neuroscience, coaching, and training to improve climate, performance, and motivation.

Available for online sessions or in-person in Treviso, Milan, and Dubai.

Contact me to get started!

federicadevecchi.com |  devecchi.federica@gmail.it

Living for work? We chose to take a step back.

Federica De Vecchi was called crazy when she left a high-level position in a multinational company — surrounded daily by lipsticks, perfumes, and the biggest names in fashion and beauty. What many would call a dream job. But everything shifted the day her niece said, “Auntie, you’re never around.
That was the moment she realized something had to change. “Today, I’m living a new adventure between start-ups and consulting.
I go running in the morning, and after 10 years in Milan, this month I finally made it to my mom’s birthday in Treviso.
I’ve found new hobbies, I smile every day, and I’m in a positive chapter of life — one that lets me meet truly inspiring people.”

Read the full article by Chiara Bertoletti on Vanity Fair

MY CORPORATE EXPERIENCE

  • SEPHORA 2016 - 2017

    Negotiation Manager

    Development of negotiation strategies aligned with company priorities and assortment strategy, in coordination with Category Management, Trade Marketing, and CRM teams.

    Negotiation and formalization of commercial agreements with suppliers.

    Preparation of the annual budget.

  • PRIVALIA 2012 - 2016

    Sales Category Manager

    Scouting and acquisition of new brands. Coordination with the Marketing team for promotional planning and on-site communication.

    Creation and management of a structured team composed of 3 specialized micro-teams, for a total of 8 people.

    Brand loyalty development for the most representative names in each category.
    Achieved double-digit sales growth year over year.

  • AUTOGRILL 2011 - 2012

    Category Manager/Buyer Bottegaccia

    Product Categories: cured meats, cheeses, dry goods, pasta, preserves, wines, and spirits.

    Definition of in-store promotional activities.

    Analysis of sales trends and profitability…  View more

  • AUTOGRILL 2009 - 2011

    Category Manager / Buyer chocolate & Festivities

    Development of seasonal themes and gift ideas.

    Coordination with the Buying team to create new product lines aligned with key themes.

    Creation and development of nationally exclusive products.

  • AUTOGRILL 2008 - 2009

    Manager/Junior Buyer Non Food appareal and luxury accesories

    Development of assortment strategies per sales channel (Highways, Grandi Navi Veloci ferries, Duty Free, Duty Paid).

    Integration of purchasing and assortment processes following the acquisition of World Duty Free Award.

    Commercial support to Channel Heads… View more

  • AUTOGRILL 2007 - 2008

    Non-Food Buying Assistant

    Development of exclusive music compilation projects in partnership with platinum-awarded major labels.

Copyright© 2025 Federica De Vecchi | made by G&S